Search engine optimization

what really is search engine optimization?

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site by owners to make their web site more search engine friendly via set of algorithmic. When a site is optimized for the search engines properly it will receive traffic from the major search engines like Google, Yahoo, MSN and others at no additional cost per visitor.The major search engines will send traffic to your site for free.

SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

What's the catch? Your site needs to look good to the search engine spiders and needs to be on the first page of the major search engines when users type in keywords that relate to your web site's business. A good search engine optimization firm can get you to the top of the search engines and will keep you there.

Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Getting indexed

  • The leading search engines, such as Google and Yahoo!, use crawlers to find pages for their algorithmic search results.
  • Not every page is indexed by the search engines.
  • Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

Increasing prominence

Cross linking between pages of the same website. Giving more links to main pages of the website, to increase PageRank used by search engines. Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries. Adding relevant keywords to a web page meta tags, including keyword stuffing. URL normalization of web pages accessible via multiple urls, using the "canonical" meta tag.

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